Patagonia Provisions Journal

2021

Branding + Digital

A 90-page editorial journal that delves into the locations and people working with the Patagonian food line, Provisions.

About Provisions

Patagonia's latest effort to save the planet is a food line aimed at not only the outdoor world, but anyone that is looking for the absolute cleanest, most socially and environmentally conscious ingredients for their pantry. If you'd like to view the full version, here's a link: patagoniaprovisions.com/pages/journal.

Instead of a traditional TOC, I created this illustrated map showing the place where each article was focused.

Illustrations were a big part of explaining the technical aspects of regenerative organic agriculture.

I also commissioned food photography from the top editorial photographers in the business, so the reader could see the how Provision's food can be utilized, in all its beauty and detail.

Every aspect and ingredient was highlighted in the journal, down to each seed.

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